Why I’m talking about hammers, wrenches and tools so much lately is because they’re great metaphors for the kinds of things you need to think about when you’re working with people and teams.

Like I said before, not everyone can do every job, but there is a job for everyone to do.

Successful businesses, entrepreneurs and leaders know this and work hard to match the “rite” person with the “rite” task.

What’s equally important though, when it comes to building a successful team, is that you build a balanced team, with a variety of different skill sets that will allow you to get the job done.

More importantly though, I looked for certain kinds of athletes that had different skill sets and attributes as well as were “teachable”.

If I wanted a winning team, it wouldn’t do me any good to have a team full of only tall, post players who could rebound and were a scoring threat in the paint, but not able to dribble and bring the ball down the floor.

On the other hand, the years that I had teams full of “guards” and shorter players, we were more of a run and gun kind of team, but when it came to postseason, we often were outmatched by more balanced teams that had height on us.

Building a balanced team WAS THE SECRET to having a winning season.

You might need digital marketing help, but if you only build your team with one kind of perspective when it comes to social media and digital marketing, you’re going to miss out on a large part of the market, with your messaging.

Or for example, say you have a strong product that you’ve brought to the market, you can see the value, but you don’t know how to creatively represent its value to the public.

You’re going to underperform no matter how much you believe in what you’re delivering.

Taking personality type into how you build your team, allows you to include a variety of skills and perspectives. Which organically leads to a more balanced and successful team.

Which in turns sets you up for the greatest success when it comes to reaching your ideal customer.

Sometimes it’s not about going back out and hiring someone new- sometimes it is about revisiting the team you do have to learn about people’s strengths and matching these up with the tasks needed to get the job done.

And the really wonderful thing about all of this is that it doesn’t cost you any extra in time, money or energy. It’s just tweaking the processes you use now to create and build your teams.

Here’s the simple truth: it really does all start with people. Not everyone can do every job, but there is a job for everyone.

In this new age of remote and online work, “business as usual” isn’t going to cut it anymore.

It’s time to rethink the traditional approach to working with people and teams and get on board with what really works.

And that’s what I am here to help you do: find your own unique way to maximize your teams and accelerate your results.

If you’d like to chat more about this and how I can get you there, let’s talk.

I am grateful that you are a part of my community and I am here to support you however I can.

Stay safe and be well.

Yours in Innovation,
​Kate